Insurance for senior living, priced on your risk — not the industry’s.
Echo Assurance is a commercial insurance agency built exclusively for senior living and long-term care. We work with skilled nursing, assisted living, independent living, memory care, hospice, and home health operators.
The problem we solve
In senior living, insurance has long been priced on the industry’s worst outcomes. Nuclear verdicts and headline losses set the market’s mood — and strong, well-run operators end up paying for risks they don’t carry. We exist to change that.
What we do
We change how risk is perceived, priced, and financed. As your Senior Living Risk & Capital Advisor, we don’t just place coverage — we build the case for what your coverage should cost.
How we work — Capital Advantage™
REVEAL
Starting from public information, the same record your underwriters see, our Insurance Perception Report™ shows how the market currently perceives your risk, and where your Perception Gap™ is costing you.
QUANTIFY
Using your private operating data, our Capital Reality Assessment™ measures what your risk actually costs and pinpoints your Capital Gap™.
CAPTURE
Our Risk Map™ guides targeted improvements, and Storify™ packages the evidence into a story the insurance market can’t ignore — presented on your terms, at renewal and beyond.
Who we serve
Skilled nursing · Assisted living · Independent living · Memory care · Hospice · Home health
If you operate in senior living or long-term care and believe your insurance should reflect how well you run your business, we should talk.
Leadership

Scott Reese
Managing Partner
Ty Lockard
Managing Partner

Mark Holt
Director of Risk Management Services
Mindy Lockard
Executive Consultant
Cameron Masters-Doble
Account Executive
Graham Hebisen
Personal Lines Client Manager